MediaGo Advertising

MediaGo is a performance-driven native advertising platform built around deep learning — it won Gold for "Native Advertising Platform/Network of the Year" at the 2025 US Native Advertising Awards, presented by the Native Advertising Institute. But the real reason to test it isn't the award. It's the publishers. MediaGo has direct supply partnerships with Yahoo, MSN, BuzzFeed, and other premium publishers, delivering more than 30 billion ad impressions a month.

How MediaGo differs from Taboola and Outbrain

MediaGo works like the other big native networks: advertisers bid for placement in a publisher's feed, and an algorithm decides who sees which ad. The differences are in the engine and the inventory. MediaGo leans harder on deep learning for creative-to-audience matching (the company describes using neural networks with over a billion parameters processing more than 500,000 ad requests a second), and its publisher relationships give it inventory on Yahoo and MSN specifically that isn't available the same way through every network.

Ad formats and pricing

MediaGo offers native ads, which blend into the publisher's content, and more traditional display ads. Pricing is mostly cost per click, and the dashboard predicts and optimizes for conversions in real time, not just click volume.

What MediaGo is good for

Because so much of MediaGo's supply comes from Yahoo and MSN, two of the most trusted, highest-traffic sites on the web, it's a strong test for advertisers who want that reach without buying through Yahoo directly. It's also worth testing for the same reason as NewsBreak: spreading your spend. Taboola and Outbrain (now Teads) get most native budgets, so their auctions are the most crowded. A network with different supply can mean cheaper placements of the same quality, at least until more advertisers catch on.