Performance Native Advertising Specialists Since 2015
Scale customer acquisition beyond Google & Meta
Click Thru Media builds and manages performance native acquisition systems for finance, insurance, lead generation and consumer brands — from creative and advertorials to media buying, attribution and scale.
Talk to a Native Advertising Expert
Selected brands we’ve supported with performance acquisition
Performance advertising where people are already consuming content
Native advertising is a form of paid advertising in which the ads match the look, feel and function of the media where they appear. Most often found on news websites within the content on the page. They blend in seamlessly on the page.
Native advertising gives performance marketers another acquisition channel beyond search and social. We run campaigns across Taboola, Teads (formerly Outbrain), and Revcontent, combining platform strategy with creative, pre-sell content, conversion tracking and publisher-level optimization so budget can move toward measurable business outcomes.
Taboola alone serves over 450 billion content recommendations a month across tens of thousands of publisher sites— Taboola Resources
Beyond Search & Social
Build a third performance acquisition channel
Most media plans lean entirely on search and social — Google and Meta are the obvious channels, so that's where budget flocks. The problem is everyone else is doing the same thing: as more brands, publishers, and creators compete for the same search and social inventory, costs climb and attention gets harder to hold.
Native advertising reaches people in a different moment entirely — the point right after they finish an article, video, or gallery, when they're actively looking for what to read next. That's not competing with search or social. It's a third channel most media plans are leaving on the table.
Results from real discovery campaigns
Source: Taboola Resources
Our Services
Strategy, creative, media buying and attribution under one roof
We manage the full performance stack — from the first angle and headline test to the server-side conversion data used to make scaling decisions.
Creative & Advertorial Development
Native-first headlines, thumbnail testing, advertorials and landing pages engineered to earn attention, educate the reader and move qualified prospects toward conversion.
Campaign Setup & Scaling
Full account management across Taboola, Teads and Revcontent — campaign architecture, publisher strategy, bidding, testing and disciplined scaling against your actual KPI.
Attribution & Tracking Infrastructure
Voluum and Everflow implementation, S2S postback configuration, and reconciliation between platform-reported and actual conversion data — so you're optimizing on numbers you can trust.
Platform & Publisher Strategy
Years of native-specific buying experience and direct platform relationships help us navigate inventory, approvals, publisher performance and scaling opportunities efficiently.
This is what a native ad actually looks like — sitting inside the feed a reader already trusts, not interrupting it.
Same placement logic on a different publisher — the ad format adapts to the site, not the other way around.
Real placement examples, source: Taboola Resources
Attribution
Every click, tracked back to a real result
Native platforms report their own numbers. Those numbers don't always match what actually happened downstream — a click can get logged on the platform side without ever completing the full journey to a real conversion. We've seen that gap run several times over between what a platform dashboard shows and what server-to-server tracking confirms actually happened.
That's why every campaign we run gets its own sub-ID tracking through Voluum or Everflow from day one, with server-to-server postbacks configured before the first dollar spends — not added later once something looks off. You see real cost per acquisition, not a platform's optimistic version of it.
Ad Click
Taboola / Teads / Revcontent
Advertorial
Landing page, sub-ID tagged
Conversion
Lead or sale event fires
Postback (S2S)
Voluum / Everflow logs it
Reconciled Report
Platform spend vs. real conversions
Why performance teams choose Click Thru Media
Other Agencies
Inexperienced marketers- Copy & pasted growth strategies
- Ignore changing market trends
- Inadequate communication
- Endless trial & error
- Lack of research on your industry
- Generic executions
Click-Thru Media
Native advertising specialists since 2015- Strategy built around your economics and KPI
- Regularly reviewing and adapting
- Weekly calls and progress updates
- Decisions grounded in verified conversion data
- Experience across finance, insurance, lead gen and DTC
- Unique & original creative
Where native performance matters most
By The Numbers
Built for measurable acquisition at scale
450B+
recommendations served monthly across Taboola's publisher network
Tens of thousands
of publisher sites running native placements
10x
your target CPA is our real starting-budget rule for testing a new native campaign
Publisher scale source: Taboola Resources. Budget guidance based on our own campaign management experience.
Why big brands are turning to native ads
80%
lower bounce rate than display
Big Decisions (finance)
63%
decrease in cost per lead
Coverfox (insurance)
100%
higher conversion rates via retargeting
LendingTree (finance)
Source: Taboola published case studies
Less ad fatigue: ad fatigue sets in when an audience gets visually trained to tune a format out — banner blindness is the textbook example with display ads. Native ads sit inside editorial content instead of standing apart from it, which is the core reason they don't trigger the same automatic tune-out.
The results above aren't projections — they're outcomes Taboola has published from real advertiser campaigns in finance and insurance, the same categories we run native campaigns in every day. See the full breakdown on ournative advertising examples page.
Real Platform Data
What Taboola's own advertiser results look like
Published outcomes from real brands running on Taboola's Realize platform — the same AI-driven system we manage every campaign through.
increase in native sign-ups
Repsol
decrease in cost per impression
eToro
increase in purchase intent
increase in click-through rate
return on ad spend
Lifeboost Coffee
increase in new user growth
Good Game
Source: Taboola Realize for Advertisers
How We Work
Starting a native campaign, the right way
The same four-step process we run for every new campaign and every new client.
Set your goals
Every campaign starts as either branding or performance. Branding leans on video and upper-funnel content, tracked by completion rate and viewability. Performance leans on animated thumbnails and lower-funnel landing pages, tracked by CPA, CPC, and conversions.
Build the campaign
Collect the URLs you're promoting, then set basic campaign details — country, device, and audience filters. Title and thumbnail combinations matter more here than almost anywhere else in paid media; they're the entire first impression.
Tip: Keep titles under 40 characters. Colorful images featuring expressive people consistently outperform generic stock photography.
Set a real budget
Underfunding a test is the most common way to kill a good angle before it has a chance to prove itself. A generous starting CPC casts a wider net early, surfacing which audience segments actually convert before you optimize down.
Tip: Higher starting CPCs aren't wasted spend — they buy you the audience data you need to optimize toward what actually works.
Analyze and iterate
Once a campaign has enough data, compare it against your original KPI. Look for the publisher sites and audience segments driving results, then narrow in — by time of day, site, and device — instead of leaving spend spread evenly.
Tip: CTR tells you creative is working. If conversions are the real goal, a pixel installed from day one is what actually tells you whether it's working.
Process informed by Taboola's advertiser guidance —Taboola Resources
Native isn’t an add-on service. It’s our specialty.
Click Thru Media has specialized in native advertising since 2015. We partner with performance teams that want an experienced operator across strategy, creative, media buying, tracking and optimization — especially in finance, insurance, lead generation and consumer acquisition.
$35MM+ in native media managed
Real Taboola creative examples
Real Outbrain creative examples
Questions
Native Advertising, Explained
What is native advertising?
Native advertising is paid advertising designed to match the look, feel, and function of the platform it appears on — most often inside the content feed of a news or publisher site. Unlike a banner ad, it doesn't interrupt the reading experience, which is why native ads consistently outperform display ads on attention and click-through.
What native advertising platforms does Click Thru Media work with?
We run campaigns primarily on Taboola, Teads (the company formerly known as Outbrain), and Revcontent — the largest native advertising platforms by publisher reach — plus NewsBreak and MediaGo for local and premium-publisher reach. Each platform has different bidding mechanics, whitelist strategies, and creative requirements, and we manage accounts across all of them so we can put budget where it performs best for your vertical.
What are examples of native advertising?
Common native ad formats include in-feed content recommendations at the bottom of news articles, sponsored listicles, and advertorial landing pages designed to read like editorial content before leading into an offer. We build and test native creative and advertorial funnels across financial services, insurance, lead generation and consumer verticals.
Does native advertising have to follow FTC guidelines?
Yes. The FTC requires that native ads be clearly and conspicuously disclosed as advertising, even when the format blends into surrounding content. Disclosure language, placement, and advertorial claims all fall under FTC scrutiny, and we build every campaign with compliance built in from the start.
How is native advertising different from display advertising?
Display ads are visually separated from content — banners, sidebars, pop-ups. Native ads are placed inside the content stream itself and styled to match it. That's the core reason native consistently sees higher attention and lower ad fatigue than traditional display.
How much does it cost to work with a native advertising agency?
It depends on ad spend and scope, not a flat retainer tier. We've managed accounts from early-stage test budgets up through $30MM+ in cumulative spend, and we structure pricing around what makes sense at your stage. Reach out and we'll walk through it.
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Orlando, Florida
Serving performance advertisers across the U.S.
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