Outbrain (Teads) Advertising Management

Outbrain is now Teads. Your campaigns still work the same way.

Outbrain bought Teads in 2025 and renamed the company Teads. The performance product you know as Outbrain Amplify now runs as Outbrain Direct Response by Teads. Same in-feed placements on major news and magazine sites, same self-serve dashboard, new name on the invoice. If you've been wondering whether Outbrain is still worth running, the short answer is yes, as long as the campaign is built for its stricter, more premium environment.

Who this is for

Brands with a proven offer that want a second major native channel next to Taboola, or that want premium editorial context for a financial, insurance, health or e-commerce offer. You need a clear conversion event, tracking that works and enough budget to give the algorithm real data. If you're not there yet, we'll tell you what to fix first.

What we manage

• Campaign structure and bidding. Outbrain offers Target CPA, Target ROAS and Max Conversions bidding. We decide when to use automated bidding and when manual CPC is safer, based on how much conversion data you have.
• Advertorials and creative. Teads holds ads to a higher editorial bar than most networks. We write headlines, thumbnails and pre-sell pages that clear review the first time and still earn the click.
• Tracking. Outbrain supports its pixel, server-to-server postbacks, offline conversion imports, Google Analytics and Adobe imports, and trackers like Voluum. We set up whichever combination gives the algorithm clean, deduplicated conversions.
• Placement optimization. We block publishers that waste spend and build whitelists of the placements that convert for your offer.
• Reporting. A weekly read on spend, verified conversions, cost per result and what we're testing next.

Outbrain vs Taboola: do you need both?

Often, yes. The inventory overlaps less than people expect, and running both gives you more room to scale a winning angle. Taboola usually delivers more volume; Outbrain tends to lean premium with stricter approvals. We typically prove an offer on one, then expand to the other. Our Taboola vs Outbrain comparison covers the differences in detail.

Common questions

Is Outbrain still a separate company?

No. Outbrain acquired Teads in 2025 and took the Teads name. The performance native product now runs as Outbrain Direct Response by Teads.

Do I keep ownership of my account and creative?

Yes. Campaigns run in your account, and the creative we make for you is yours.

Which verticals do well on Outbrain?

Financial services, insurance, health and wellness and e-commerce offers that can tell a credible, content-led story. Clickbait-style angles usually get rejected.

Do you also manage Taboola, MediaGo and NewsBreak?

Yes. Most of our clients run more than one network. See our platform comparison for how they differ.