Taboola Advertising Management for Established Brands

Who this is for

We work with brands that already have a proven offer and want Taboola to become a dependable source of new customers. To get there, you need a clear offer, numbers that leave room for a profit, working conversion tracking and enough budget to run a fair test. If one of those is missing, we'll tell you up front and help you fix it before spending a dollar on media.

What we manage for you

• Account setup and structure. Campaigns organized by offer, angle, device and geo so the data actually tells you something.
• Creative testing. A steady stream of new headlines and thumbnails, with losers cut fast and winners refreshed before they burn out.
• Advertorials and landing pages. Pre-sell pages that match the ad's promise and warm the reader up before the offer.
• Publisher and placement optimization. We block placements that waste money, raise bids on the ones that convert and build whitelists for scale.
• Bidding and budget. Spend moves toward what's profitable, day by day.
• Reporting. A weekly read on spend, conversions, cost per result, what we learned and what's next.

We focus on native only. We don't run your search or paid social, which is exactly why our Taboola work goes deeper.

Tracking comes before scale

Taboola's dashboard can make a campaign look better or worse than it really is. Before we raise budgets, we match platform numbers against your analytics and back end. Depending on your setup, we use click IDs, Voluum, Everflow and server-to-server postbacks. When the numbers don't line up, we dig in instead of assuming every reported conversion is real.

How a launch works

1. Numbers first. We agree on your conversion event, target CPA or CPL, and what a customer is worth to you.
2. Build the test. Several angles, headlines, images and landing pages, organized so each test answers a clear question.
3. Read early signal. In the first weeks we watch delivery, engagement and real conversions, not just clicks.
4. Scale what works. Winning combinations get more budget and fresh creative. Losing ones get cut.

Questions to ask any Taboola agency

Who owns the ad account and the creative? How do you decide which placements to block? Which conversion events do you optimize toward? How do you reconcile Taboola's numbers with ours? What happens when a test fails? Any agency that promises a guaranteed ROAS before seeing your numbers is guessing. Ask for relevant experience instead.

Common questions

Do I keep ownership of my Taboola account?

Yes. Campaigns run in your account, and the creative we make for you is yours.

How much should I budget for a first test?

It depends on your cost per conversion. A fair test needs enough spend to collect meaningful conversion data, which we'll estimate with you on the first call.

Do you also run Outbrain/Teads and other networks?

Yes. Once Taboola is working, we often expand to Teads, Revcontent, MediaGo or NewsBreak. See our native advertising platform comparison.

Related reading

Our work · Taboola vs Outbrain · Taboola vs Revcontent · Financial services native advertising