Financial Services Native Advertising
Reach investors and financial consumers beyond search & social
Click Thru Media runs native advertising for financial brands on Taboola, Teads and premium finance publishers. We handle everything from the first headline and advertorial to qualified leads, new customers and server-side tracking.
Discuss Your Growth GoalsBuilt for wealth management, retirement, investing, financial publishing, fintech and other performance-focused financial offers.
Why Financial Services
Financial decisions rarely happen from one click
People don't pick a financial advisor or an investment product on impulse. They want to understand it first. Native advertising gives financial brands room to earn attention with useful content before asking someone to book a call, apply or subscribe.
Instead of squeezing a complex offer into a search ad or interrupting a social feed, we build the journey around how people actually make financial decisions: headline → content → qualification → conversion.
That's why native works so well for big-decision financial offers, where audience quality, context and lead value matter more than cheap clicks.
See Our ApproachA Changing Native Landscape
Premium finance inventory is becoming more important
Financial advertisers can now pair performance buying with premium business and finance publishers. That's a real opportunity for brands that need more than reach. They need financially engaged readers and results they can measure all the way down the funnel.
We don't just buy clicks. We connect the media, the message, the landing page and the tracking so your campaign is judged on what actually matters: qualified leads, funded accounts, subscriptions, booked consultations or whatever goal we agree on.
What we optimize around
Who We Help
Financial acquisition built around the business model
Different financial offers need different funnels. We don't force the same advertorial, audience or optimization strategy onto every client.
Wealth Management & RIAs
Educational funnels that move qualified prospects from financial content to portfolio reviews, consultations and conversations with an advisor.
Retirement & Annuities
Content-led campaigns for retirement planning, income strategies, annuity education and high-intent lead generation.
Trading & Investment Platforms
Customer acquisition for trading tools, market research, investor products, webinars, subscriptions and software, where what happens after the click really matters.
Financial Publishers
Subscriber and lead acquisition for newsletters, research products, investor education and paid financial content.
Fintech & Financial Products
Performance campaigns built around measurable sign-ups, applications, leads or new customers, with tracking set up before launch.
Asset & Investment Management
Content distribution with a performance mindset for firms that want to reach affluent, financially engaged audiences on trusted sites.
Proven Financial Native Experience
Built on real financial campaigns. Finance isn't new to us.
We've run seven-figure media budgets for active-investor and financial-advisor acquisition. The figures below are combined and anonymized to protect our clients.
$1.4M+ in native media
We managed more than $1.4M in native media on campaigns focused on financial-advisor acquisition, delivering over 748 million impressions and 6.6 million clicks through heavy campaign and creative testing.
Angles included retirement, wealth, finding an advisor and market news, all built to move engaged readers from publisher sites into funnels we could measure.
$1.13M+ in Taboola media
We managed more than $1.13M in Taboola media for a financial publishing and trading brand, generating over 230 million impressions, 1.3 million clicks and 91,000 tracked conversions across 146 campaigns and 2,600+ ads.
Ads ran on premium publishers including Yahoo Finance, CNBC, CBS News, NBC News, AP News and Benzinga, with optimization down to the individual ad and placement.
Figures are combined from historical campaign data. See our most recent Taboola finance data below. Client names and sensitive details are left out on purpose. None of these numbers represent client revenue.
Recent Taboola finance data
What $710K of Taboola finance spend taught us
Real numbers from one active-investor acquisition program we managed on Taboola between mid-2025 and fall 2026. The client and the ads stay private. The numbers and lessons don't.
1. Mobile won by a mile
Mobile converted at about $10.90 per conversion versus about $23.75 on desktop and $22.91 on tablet, more than twice as expensive. That's why about 79% of the budget ran on mobile, with desktop and tablet used only where they earned their place.
2. Optimize placements, not publishers
The same publisher can win on one surface and lose on another. Yahoo Finance's Android app came in around $9.40 per conversion; its iOS app around $23.52. AOL's website ran about $20.67; its Android app about $68. Blocking or raising bids site by site beats any blanket "good publisher" list.
3. A small set of sites does the heavy lifting
Ads ran on more than 8,400 publisher sites, but the top 50 took 79% of spend and the top 100 produced 82% of conversions. The 7,100+ sites that never converted cost about $10.6K in total, roughly 1.5% of the budget, because we cut them fast.
4. Click-through rate isn't the goal
One of our top-spending ads drew about a 1.06% click-through rate at roughly $8.95 per conversion. Another ad in the same program drew 0.32% at about $27.58, three times the cost. Swapping only the image on a winning ad moved cost per conversion between about $7.99 and $8.95. We judge creative on cost per conversion, not clicks.
| Finance and news publisher (Taboola) | Spend | Cost per conversion | Conversion rate |
|---|---|---|---|
| Benzinga | $7,451 | $7.90 | 16.1% |
| CBS News | $39,351 | $8.43 | 11.8% |
| Yahoo Finance (Android app) | $45,765 | $9.40 | 8.6% |
| CNBC | $19,769 | $9.77 | 9.7% |
| AP News | $12,113 | $10.30 | 7.8% |
| NBC News | $27,190 | $11.60 | 5.9% |
| Yahoo Finance (web) | $62,229 | $12.53 | 9.1% |
| Yahoo Finance (iOS app) | $17,853 | $23.52 | 2.3% |
Straight from the Taboola dashboard
Results from one active-investor acquisition program we managed on Taboola, campaigns started June 2025 to October 2026. Publisher figures show where finance ads ran and what they cost. Client identity and ad creative are kept confidential. Results depend on offer, creative and tracking, and are not a guarantee for any other campaign.
Full-Funnel Execution
We manage what happens before and after the click
Strategy & Offer Positioning
We start with your unit economics, conversion event, audience and compliance rules, then decide where native fits in your marketing mix.
Creative & Advertorials
Headlines, images and educational pre-sell pages that connect what the reader was reading, what they want and what you're offering.
Media Buying & Scaling
Campaign management on Taboola/Realize, Teads and other native networks, optimized by publisher, placement, device and ad.
Attribution & Quality
Voluum, Everflow, pixels and server-to-server postbacks tied to your real conversion path, so we optimize on results, not just platform metrics.
The Acquisition Journey
Build the campaign around the decision, not just the ad
Why Native, Why Now
Financial advertisers have more premium open-web opportunity
Taboola has announced an offer to acquire Dianomi, a platform specializing in premium business and finance advertising. Taboola says the deal will give Realize advertisers performance access to high-intent financial audiences. Dianomi reports partnerships with 320+ premium publishers and finance audience cohorts spanning high-net-worth individuals, retirement seekers, active traders, financial advisors and self-directed investors.
premium publisher partners reported by Dianomi
devices with active interest across finance, business and lifestyle
reported average annual income of Dianomi audiences
largest asset managers reported as Dianomi clients
What the Taboola–Dianomi deal means for you. Figures come from Dianomi and Taboola public materials. The acquisition was announced September 18, 2026 and is expected to close by the end of 2026, subject to approvals.
Who Is A Fit?
Built for financial advertisers serious about performance
Strong Fit
- You already have a proven offer or meaningful paid acquisition data.
- You know the value of a qualified lead, consultation, subscriber or customer.
- You want an acquisition channel beyond Google and Meta.
- You can support a real testing budget and allow enough data to optimize.
- You value transparent attribution and downstream lead quality.
What We Bring
- 10+ years of native advertising experience.
- $45M+ in native spend managed across all clients.
- Hands-on finance campaign experience.
- Creative, advertorial and media buying under one strategy.
- Tracking infrastructure built around actual business outcomes.
Questions
Financial Native Advertising, Explained
What types of financial companies do you work with?
Wealth management and advisor acquisition, retirement and annuity offers, trading and investment products, financial publishers, fintech and other financial brands where content helps people decide.
Do you only manage Taboola?
No. Taboola and Realize are a big part of our work, but we also run Teads, Revcontent and other native networks. Which network we use depends on your offer, audience, numbers and the publishers available.
Can you build the advertorial and creative too?
Yes. Creative and advertorials are a core part of what we do. For financial campaigns, we build the pre-sell around your offer, audience and required disclosures, then line it up with the media plan and conversion path.
How do you measure financial lead quality?
We look past the first click or form fill. When your systems allow it, we set up tracking so later events like qualified leads, booked calls, applications, new customers or revenue guide our campaign decisions.
Have you run financial campaigns before?
Yes. Finance is our deepest vertical: active-investor acquisition, financial publishing and financial-advisor lead generation at seven-figure media scale. We share specifics on a call, and we never disclose client names or data without permission.
Let's talk financial acquisition
Click Thru Media
Native advertising specialists since 2015
Tell us about your offer, your target numbers and where your customers come from today.